TL;DR
Your podcast description has one job: help the right listener think “this is for me.”
- Say who it’s for + the transformation in one sentence
- Add 3-5 topics so apps (and Google) understand your show
- Include a clear CTA (follow + leave a voice message)
- Use the templates below and tweak in 10 minutes
- Try whatayarn to collect listener voicemails
Most podcasts have a description that sounds like a résumé.
The best descriptions sound like an invitation.
Starting your show from scratch? Read How to Start a Podcast in 2026 .
What a great podcast description includes
A strong description answers:
- Who is this for?
- What will I get from listening?
- What topics do you cover?
- How often do you publish?
- What should I do next? (follow, share, leave a message)
Podcast description template (fill in the blanks)
Template 1: Short (2-3 sentences)
Template 2: Medium (the best default)
Template 3: Story-led (great for narrative shows)
Add a listener voicemail CTA (copy/paste block)
This is the wedge most podcasts skip. Add it to your description and show notes:
Want more engagement? Ask one specific question right after the link, like: “What’s your unpopular opinion about ___?”
If you want the full workflow (mailbags, clips, shoutouts): How to Add Voicemail to Your Podcast.
Podcast description examples (you can adapt)
Example 1: Business / creator
Example 2: Health / habits
Example 3: Comedy / culture
Where to put your podcast description
- Apple Podcasts: show description (and episode notes)
- Spotify: show description (and episode notes)
- Your website: homepage + episode pages
- Your link-in-bio: a short “about the show” section
For show notes structure that drives engagement: Podcast Show Notes Template.
Checklist to Get Started
- ✅ Write one sentence: who the show is for + what they get
- ✅ Add 3-5 topics you’ll cover repeatedly
- ✅ Add publishing frequency (weekly is easiest to understand)
- ✅ Add a voicemail CTA block with a whatayarn link
- ✅ Paste into Apple/Spotify show description and keep it consistent
FAQs about podcast descriptions
Final Word
Your description is your first conversation with a new listener. Make it clear, specific, and alive.
If you want the easiest engagement CTA to add today:
Create your voicemail link