whatayarn logo
Tutorial

Podcast Description Template (With Examples You Can Copy)

Copy/paste podcast description templates for Apple Podcasts and Spotify, plus listener voicemail CTAs you can add to turn your show into a two-way conversation.

5 min read

TL;DR

Your podcast description has one job: help the right listener think “this is for me.”

  • Say who it’s for + the transformation in one sentence
  • Add 3-5 topics so apps (and Google) understand your show
  • Include a clear CTA (follow + leave a voice message)
  • Use the templates below and tweak in 10 minutes
  • Try whatayarn to collect listener voicemails

Most podcasts have a description that sounds like a résumé.
The best descriptions sound like an invitation.

Starting your show from scratch? Read How to Start a Podcast in 2026 .

What a great podcast description includes

A strong description answers:

  • Who is this for?
  • What will I get from listening?
  • What topics do you cover?
  • How often do you publish?
  • What should I do next? (follow, share, leave a message)

Podcast description template (fill in the blanks)

Template 1: Short (2-3 sentences)

text

Template 2: Medium (the best default)

text

Template 3: Story-led (great for narrative shows)

text

Add a listener voicemail CTA (copy/paste block)

This is the wedge most podcasts skip. Add it to your description and show notes:

text

Want more engagement? Ask one specific question right after the link, like: “What’s your unpopular opinion about ___?”

If you want the full workflow (mailbags, clips, shoutouts): How to Add Voicemail to Your Podcast.

Podcast description examples (you can adapt)

Example 1: Business / creator

text

Example 2: Health / habits

text

Example 3: Comedy / culture

text

Where to put your podcast description

  • Apple Podcasts: show description (and episode notes)
  • Spotify: show description (and episode notes)
  • Your website: homepage + episode pages
  • Your link-in-bio: a short “about the show” section

For show notes structure that drives engagement: Podcast Show Notes Template.

Checklist to Get Started

  • ✅ Write one sentence: who the show is for + what they get
  • ✅ Add 3-5 topics you’ll cover repeatedly
  • ✅ Add publishing frequency (weekly is easiest to understand)
  • ✅ Add a voicemail CTA block with a whatayarn link
  • ✅ Paste into Apple/Spotify show description and keep it consistent

FAQs about podcast descriptions

Final Word

Your description is your first conversation with a new listener. Make it clear, specific, and alive.

If you want the easiest engagement CTA to add today:

Create your voicemail link