TL;DR
A listener survey helps you stop guessing what your audience wants.
- Pick one survey goal before writing questions
- Use short, specific questions you can act on quickly
- Share results and show what changed so listeners keep participating
- Try whatayarn if you want voice responses instead of only text forms
Most podcasters skip surveys because they think they need perfect research design.
You do not. You need clear questions, a one-week collection window, and the discipline to act on what you learn.
This guide gives you a podcast listener survey template, plus a 7-day rollout plan.
If you want to improve discoverability at the same time, pair this with Podcast SEO.
Why run a podcast listener survey
A survey can answer questions your analytics cannot, like:
- Why people started listening
- What they actually value in your format
- Why they stop listening
- What they want more of next
You can use this to improve:
- Episode structure
- Topic priorities
- CTAs and conversion
- Retention and sharing behavior
Step 1: Choose one survey goal
Do not start with 30 random questions.
Pick one main goal:
Goal A: Improve retention
Focus on:
- Episode length tolerance
- Intro quality
- Segment pacing
Goal B: Improve growth and sharing
Focus on:
- Favorite episode types
- Why listeners recommend the show
- Where they discover and share content
Goal C: Improve monetization readiness
Focus on:
- Audience profile and pain points
- Purchase intent
- Preferred sponsor categories
If you are new to growth systems, start with this guide too:
How to Market a Podcast (30-Day Plan)
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Step 2: Use this podcast listener survey template
Pick 8 to 12 questions from this bank. Keep completion time under 5 minutes.
Core listener profile questions
- How long have you been listening to this show?
- What best describes your role or stage right now?
- What is your biggest challenge related to this show’s topic?
- How often do you usually listen to new episodes?
Retention and format questions
- What keeps you listening to the end of an episode?
- Where do episodes lose your attention, if they do?
- Which segments should we do more of?
- Which segments should we do less of?
- What is your ideal episode length for this show?
Growth and sharing questions
- How did you first discover this podcast?
- What would make you more likely to share an episode?
- Which recent episode was most shareable, and why?
- Where do you usually share podcast recommendations?
Offer and monetization questions
- What outcomes are you trying to achieve this quarter?
- What tools or services do you already pay for in this area?
- What kind of sponsor or partner would be genuinely useful to you?
Open-response questions (highest insight)
- What should we stop doing immediately?
- What should we double down on?
- If you were host for one episode, what topic would you cover?
- Anything else you want us to know?
Step 3: Run the survey in 7 days
Day 1: Launch
- Publish the survey link
- Mention it in your episode outro
- Add it to show notes and pinned social post
Script:
“We are improving the show and want your input. Fill this 3-minute listener survey and we will share what changes we make.”
Days 2-4: Remind
- Post one short reminder per day
- Mention one specific benefit (“we are redesigning segments based on this”)
- Keep deadline visible
Days 5-6: Last call
- Send “48 hours left” reminder
- Encourage concise responses
- Offer a lightweight incentive if relevant (shoutout, bonus resource, or early access)
Day 7: Close and review
- Tag recurring themes
- Group feedback into “keep / improve / test”
- Select 1 to 3 changes you can ship this month
Step 4: Close the loop publicly
The survey only compounds if listeners see action.
Share a short recap:
- “You asked for X”
- “We changed Y”
- “Next we are testing Z”
This one update increases trust and survey participation next time.
Add voice responses for richer insight
Text forms are fast. Voice responses add nuance you cannot get from checkboxes.
A hybrid system works well:
- Use a form for quick quant questions
- Use a voice prompt for stories and context
- Feature selected responses in a “listener feedback” segment
If you want a workflow for that segment, see:
Create a listener voice survey linkChecklist to Get Started
- ✅ Pick one survey goal (retention, growth, or monetization)
- ✅ Choose 8 to 12 high-signal questions
- ✅ Keep completion time under 5 minutes
- ✅ Promote for 7 days with clear deadline reminders
- ✅ Turn responses into 1 to 3 concrete show changes
- ✅ Publish a public recap so listeners see impact
FAQs about podcast listener surveys
Final Word
Surveys are not just research. They are relationship design.
Ask better questions, act on what you learn, and show your listeners the changes. That is how feedback becomes growth.
