TL;DR
A good podcast website helps listeners discover episodes, trust your show, and take action.
- Start with clear page structure and episode-level discoverability
- Add one conversion CTA per page (subscribe, follow, or reply)
- Treat each episode page like a search and conversion asset
- Try whatayarn to add a voice-message CTA block to your site
Your podcast website is not just a digital business card.
It is your most controllable discovery and conversion surface.
This checklist gives you the exact structure to build a podcast website that supports SEO, sharing, and audience participation.
Want the SEO workflow behind this? Start with Podcast SEO.
Core pages every podcast website needs
Start with these:
- Homepage: clear show promise and latest episodes
- Episode pages: one page per episode with structured show notes
- About page: host credibility and show angle
- Contact/voicemail page: audience participation
- Subscribe page: links to major podcast apps
Without these basics, traffic has nowhere useful to go.
Episode page checklist (most important)
Every episode page should include:
- Clear episode title with searchable topic language
- Short summary paragraph near the top
- Timestamped sections when possible
- Links and resources mentioned in episode
- One clear listener CTA
- Internal links to related episodes and guides
Template help:
Podcast website SEO essentials
Titles and descriptions
Make them human-first and search-clear.
Internal linking
Link each episode to:
- 1 related episode
- 1 evergreen guide
- 1 conversion page
Evergreen support pages
Publish standalone pages for core topics:
- Setup
- Growth
- Monetization
- Common listener questions
Use this execution flow:
Conversion blocks that turn visits into action
Do not leave pages without a next step.
Add one primary CTA per page:
- Follow/subscribe
- Leave a review
- Send a listener question or voice note
- Join newsletter
If you include multiple CTAs, keep one visually primary.
Add a listener voice CTA to your website
Web visitors often have high intent but low patience.
A simple voice CTA reduces friction:
- “Send a 60-second question”
- “Share your story for next episode”
- “Leave your hot take for Friday”
Guide:
How to Add Voicemail to Your Podcast
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Add a voice CTA to your podcast website30-minute podcast website audit
Run this once per month:
- Check top 10 pages for clear CTAs
- Update weak episode titles
- Add 2 to 3 internal links on recent posts
- Refresh outdated show notes
- Add one new evergreen support page
Checklist to Get Started
- ✅ Create homepage, about, episode, contact, and subscribe pages
- ✅ Standardize episode page template
- ✅ Add one clear CTA per page
- ✅ Interlink episodes and evergreen guides
- ✅ Add a listener voice-response page
- ✅ Run a monthly 30-minute website audit
FAQs about podcast websites
Final Word
A podcast website works best when every page answers one question and prompts one action.
Keep it clear, keep it structured, and keep the listener pathway obvious from first click to participation.
