When to use it
Show this survey when someone cancels a subscription or closes an account. Ask while the decision is fresh, and keep it optional to answer beyond the main reason.
Make it your own
- List the real reasons. Edit the options to match the reasons you hear most often.
- Don’t block cancelling. Link to the survey from your cancellation confirmation rather than making it a required step.
- Follow up kindly. Only contact people who leave an email.
Put the answers to work
Count the reasons in Responses each month and read the written answers for detail. An AI column can group the free-text answers by reason.
For staff leaving your team, use the employee exit survey.