Analytics (opens in a new tab) is a Creator feature. It helps you see how often your pages are opened and how many voice messages arrive, so you can compare invitations and follow up on weak points in the recording flow.
Choose the same page and period
Choose Today, Yesterday, 7 days, 30 days, 90 days, This month, Last month, This year, or All time. For a specific window, choose Custom dates, select a start and end date in the calendar, then select Apply. Both selected dates are included.
Periods follow your local time zone. The selected dates and time zone stay in the URL when you change the range, so a shared link opens the same selection. If you have multiple pages, use the channel filter to inspect one or all of them. Keep the filters consistent when comparing results.
Read the headline numbers
| Metric | What it measuresHow to read the number | ExampleOne page and the same date range |
|---|---|---|
| VisitorsAudience reach | Distinct visitorsReturning visitors count once. Another browser or device can count separately. | 80 visitorsSome may return, so the number of views can be higher than the visitor count. |
| ViewsPage activity | Recorded page openingsIncludes repeat visits from the same visitor. Opening a page does not mean a message was sent. | 100 viewsRead alongside Visitors to understand how often people open your page. |
| MessagesListener replies | Voice messages receivedCounts submissions for the selected page and period, including multiple messages from one sender. | 10 messagesTen recordings arrived. Review them in your inbox to decide which are useful for your show. |
| ConversionMessages per view | Messages ÷ views × 100Uses activity since view tracking began within the selected range. With no views, it shows 0%. | 10%10 messages ÷ 100 views × 100. Keep the same filters when comparing results. |
| Avg. lengthRecording duration | Average received recording lengthShown in minutes and seconds for the selected period. Compare it with the length you requested. | 0:45Ten recordings totalling 7 minutes 30 seconds average 45 seconds each. |
A visit is not a message. A message is not proof that it was useful or suitable for your show. Review the actual recordings alongside the numbers.
Compare visits with messages
Select Visitors, Views, Messages, Conversion, or Avg. length to show that metric over time.
If visits are not leading to messages, review your prompt and test the form, recording limit, and complete flow on a phone. Aggregate activity gives you reasons to investigate; it cannot explain an individual listener’s identity or motivation.
Explore sources and devices
Use the Referrers, Campaigns, and Pages breakdowns to explore where visits came from and which pages they reached. Keep the same page and period when comparing results.
The Browsers, Systems, and Devices tabs show the browsers, operating systems, and device categories used by visitors. Their counts are page views in the selected range, so they include visits that did not result in a message.
To inspect the context attached to one recording, open its Source section in the inbox. That section explains the available referrer, browser, device, OS, and approximate location for the message.
Make one change at a time
A useful weekly review
Use the same page and time period for each comparison.
Read the prompt as someone seeing it for the first time.
Listen to the replies, not only the message count.
Change one part of the invitation and check again.
Avoid reading too much into a small number of visits. A single extra message can change a percentage substantially when the sample is small.
Next action: Open Analytics (opens in a new tab), select one page, and compare its views with messages. Test the public flow before deciding what to change.